Academic Discourse & Genre

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How many different kinds of genres seem to be published in this particular issue of the journal you selected? (Remember, genres are usually identifiable by their form, content, techniques and/or social function.)

Only one kind of genre is published in the Academy of Management Journal: what essentially sums up to be the business equivalent of a QRG.

If you don't know the 'official' names for these different genres, come up with names for the yourself. Identify at least three different genres within the journal issue and describe the significant formal differences between the three genres (that is, what are the key differences or characteristics that seem to be unique and distinguish them from other kinds of texts?). If you made up your own name, explain why you chose the name you invented. If you'd like, provide snapshots of the different genres (clearly labelled) to help your reader see how they look different (or are organized differently, with different conventions) on the page.

I say they are like Quick Reference Guides in the sense that they have several subheadings and incorporate graphics. One difference is that they present a conclusion and then build a case supporting that hypothesis.

Now come up with your own definition for each genre (using the name you coined, if you weren't sure what the 'official' name is for the genre). Be sure to explain what you perceive to be the purpose of each genre and how each genre might meet the needs and expectations of a target audience.

The document's audience commissions the report, or asks for an answer: It is then the report maker's responsibility to build a case that supports the conclusion that has been presented, or to investigate the phenomena discusses. Various texts and research go into the construction of this document, which is highly objective in presentation.