Sunday, February 28, 2016

Academic Discourse & Genre


How many different kinds of genres seem to be published in this particular issue of the journal you selected? (Remember, genres are usually identifiable by their form, content, techniques and/or social function.)

Only one kind of genre is published in the Academy of Management Journal: what essentially sums up to be the business equivalent of a QRG.

If you don't know the 'official' names for these different genres, come up with names for the yourself. Identify at least three different genres within the journal issue and describe the significant formal differences between the three genres (that is, what are the key differences or characteristics that seem to be unique and distinguish them from other kinds of texts?). If you made up your own name, explain why you chose the name you invented. If you'd like, provide snapshots of the different genres (clearly labelled) to help your reader see how they look different (or are organized differently, with different conventions) on the page.

I say they are like Quick Reference Guides in the sense that they have several subheadings and incorporate graphics. One difference is that they present a conclusion and then build a case supporting that hypothesis.

Now come up with your own definition for each genre (using the name you coined, if you weren't sure what the 'official' name is for the genre). Be sure to explain what you perceive to be the purpose of each genre and how each genre might meet the needs and expectations of a target audience.

The document's audience commissions the report, or asks for an answer: It is then the report maker's responsibility to build a case that supports the conclusion that has been presented, or to investigate the phenomena discusses. Various texts and research go into the construction of this document, which is highly objective in presentation.

Rhetorical Analysis of Academic Journal



The article I investigated is from the Academy of Management Journal. It is written by the journal's editors: Gerard George, Samantha Sim, Linus Dahlander, and Scott Graffin. The report very much reads in a singular voice: there is no indication of multiple writers, and the writing is very objective.

The piece is intended for those involved in business management in marketing. Reputation and Status aims to inform: the authors of the document explain how reputation and status are built from business stakeholder's evaluations, and how the two differ. The article references back to previous Academy of Management Journal issues, claiming to elaborate on the themes of reputation and status brought up within them.

This study stresses the benefits of high reputation and status, such as low turnover and high applicant quality.

My Major



What do students in your program or department learn how to do?


My department teaches students how to compose business-related literature: usually this consists of reports on a particular case analysis.

What do people who get degrees in this field usually go on to do for work?

Business majors focus in areas such as marketing, consulting, finance, accounting, or administration.

What drew you to this field?

My success in DECA case competitions drove me to the business field.

Name three of the leaders/most exciting people involved in this field right now in 2016. Why are they interesting or exciting to you? These could be individual people or specific companies, organizations, businesses or non-profits. Hyperlink us to a homepage professional website for each person, if possible.

Goldman Sachs - a banking investment firm that is a major player in global finance
Proctor & Gamble - a consumer goods business that has its products on shelves in every store across the globe
Google - The leading technology giant, with a hold on major platformers such as YouTube and Blogger.

What are the names of three leading academic/scholarly journals in your field?

Wall Street Journal - Published New York City
Bloomberg Businessweek - Published New York City
Forbes - Published New Jersey

Report on My Interviews


Interviews will be completed by March 4th.

From Academia to Social Media


I chose Gerald George for this investigation. I located his profiles on Twitter and LinkedIn.

George chronicles extensively the achievements of Singapore Management University and Asian business education on his Twitter feed. Additionally, he talks about his work as editor for the Academy of Management Journal. His LinkedIn is very extensive, with over 500 connections.

George's tweets are much more emotionally charged and cheerful as compared to his work with AMJ. This is to be expected between a personal twitter account and an objective collection of academic reports.

My Interviewees on Social Media



I was able to locate both Richard Boulger and Patti Ota on Facebook and LinkedIn.

Both of my interviewees have virtually no presence on social media: an unexciting outcome. Their Facebook feeds are bare, although Boulger has a timeline of his job positions. Patti Ota's LinkedIn profile is equally as desolate, but Boulger is much more active. He has racked up over 500 connections on the site.

As they have no voice online, I have nothing to compare to their authored texts.

My Interviewees as Professional Writers



Give us the name of each interviewee and write a short summary of the kinds of professional publications they've authored (according to their website, CV and/or other easily findable online resources that list their publications). You don't need to include all the bibliographic information for their publications, just the basic facts.

Richard Boulger has no publications readily accessible online. This is to be expected: he worked at a consulting firm, so the works he produced would have been exclusively for the benefit of his contractors.

Patti Ota does have two work publicly available:


What is interesting is that both of Ota's reports center on diversity and equity. Both pieces are in text, with the commission documenting the results of a study. Unfortunately, this document is rather lengthy for an high-quality analysis at this point, and Sex Discrimination is only available in paperback. Hopefully I can obtain executive summaries and a copy of Sex Discrimination Law in Higher Education from my meeting with Ota.

My Interview Subjects

The names of the two people you're scheduled to interview for Project 2

Patti Ota
Richard Boulger

The names of the organization(s) your interviewees work for, as well as their job titles

Patti Ota - Associate Professor of MIS, Eller School of Business
Richard Boulger - Lecturer in MIS, Eller School of Business

Any higher education degree that your interviewees hold and the names of the institutions that issued them

Patti Ota - Ph.D., University of Pennsylvania
Richard Boulger - MBA, University of Michigan, BS, University of California, Davis

How many years your interviewees have worked in the field professionally

Patti Ota has worked in the field for 34 years. Richard Boulger has worked in business for 38 years, beginning as a partner at Accenture.

If you can, provide photos or images of the two interviewees (identify them with captions), as well as hyperlinks to their professional website(s) or home page(s)
Patti Ota
Richard Boulger


















The date, time & location of your scheduled interview

Richard Boulger - Met February 22, 10AM at McClelland Hall
Patti Ota - Meeting rescheduled

A list of 8 to 12 interview questions (for each interviewee) that are written to specifically reflect the interviewee's background, position and publication history

Richard Boulger:

What was your experience at Accenture?
You teach students how to construct business briefs: Can you walk me through that process?
How do you adapt your distribution of information for different audiences?
What are the key elements of business communication?
What is your goal in every exchange of professional communication?
What is the difference between business presentation and public speech?
What is the "story arc" of a piece of business-related literature?
How do you improve clarity in business documents?

Patti Ota

You do a lot of work with diversity-related initiatives; can you share a bit about that?
Can you tell me a bit about your position as coordinator for the Eller Zipperman program?
You need to know the facts to make a decision: Where do you get this context?
You teach the Decision Making and Problem Solving for Daily Life course: how has MIS affected decision making and daily life?
What is object-oriented programming?
Your area of expertise is interpersonal communication: please outline steps towards effective communication.
Can you give me an example of how these steps are tweaked for interactions with large groups?
How does communication differ when it is text based?

Sunday, February 21, 2016

Brutally Honest Self-Assessment

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Public Domain Dedication License



1. How are you feeling about the project you just submitted for assessment? Give me your raw, unvarnished opinion of your own project overall.

I am feeling fantastic about this project: I believe I became very familiar with the controversy and gave an informed presentation of the facts. Additionally, the project looks great.

2. What are the major weaknesses of the project you submitted? Explain carefully how and why you consider these elements to be weak or under-developed.

I believe I could have broken down the sections even further, in order to improve the flow of the piece.

3. What are the major strengths of the project you submitted? Explain carefully how and why you consider these elements to be strong or well-developed.

I believe I captured the conventions of the QRG well: in addition, it is very aesthetically pleasing to my eye. I am very proud of this project.

4. What do you think of how you practiced time management for Project 1? Did you put enough time and effort into the project? Did you procrastinate and wait till the last minute to work on things? Share any major time management triumphs or fails....

I often waited too long and put off the blog process work to the last minute. However, I turned this situation around by buckling down during the production week: I went to the library and carefully analyzed 30+ sources for over six hours. After this, I knew the aspects of the controversy like the back of my hand, and the construction of the project became easy. Completing the project two days before the due date, I spent the last day formatting it in Adobe InDesign, which ended up being a great decision.

Local Revision: Variety

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Public Domain Dedication License


I found that I had a great variety of sentences, allowing for a very textured piece. Use of complex sentences with utilization of colons and semicolons were always balanced out with the use of simple sentences afterwards. While drafting this project, I paid additional attention to making sure that each section and paragraph had sensible transitions: I believe I was successful in this regard.

While analyzing my usage of verbs and other associated words, I seldom repeated them : I used vivid actions and descriptors to make for a rich and engaging reading experience. I think that the use of vocabulary is very varied, lacking little redundancy,

Saturday, February 20, 2016

Local Revision: Pronoun Usage

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Public Domain Dedication License



I believe that I should try to avoid the overuse of pronouns while referring to Lyndon Rive. Reducing that number will greatly cut down on my total number of pronouns and increase the clarity of my piece.

I do not speak directly to my audience: I do not think I need to. I worry going beyond presenting the information to them will invite my take on who is "right" and who is "wrong", rather than what is true or false, a distinction I want to keep clear in this QRG.

My Pronouns

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Public Domain Dedication License



They (Cities)
He's (Lyndon Rive)
Him (Lyndon Rive)
He (Lyndon Rive)
His (Lyndon Rive)
He (Lyndon Rive)
He (Lyndon Rive)
He (Lyndon Rive)
He (Lyndon Rive)
They (Residents)
It (Net metering)
They (Energy Rates)
They (Protesters)
It (Solar panel installation)
They (SolarCity)
Them (Solar panels)
She (Annie-Marie Cuneo)
Their (NV Energy)
They (NV Energy)
Her (Annie-Marie Cuneo)

Local Revision: Passive and Active Voice

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Public Domain Dedication License



Active (Specific)
Stretches
Totals
Begging
Tower
Harness
Touts
Generate
Catering
Exceed
Beg
Protest
Pleading
Kill
Continue
Abide
Grapples
Shoulder
Install
Noting
Claims
Outweigh
Likens
Cites
States
Adjusting
Pinpointing
Muscle
Believes
Expand
Accusing
Stating
Rebukes
To be harnessed
To expand
Allowed
Tapped
Wasted
Forgoes
Moved
Accomplished
Fitted
Soared
Reached
Gathered
Proved
Realized
Ceased

Active (General)
Rely
Entering
Choosing
Helping
Knowing
Looking
Talking
Start
Works
Using
Allows
Set
Allowing
Go
Bringing
Making
Pay
Disagrees
Gives
Asks
Running
Think
Understands
Making
Thinking
Share
Disagrees
Saying
Brings
Making
Written
Decided
Cut
Put
Claimed
Asked
Gotten
Found
Ran

Passives
Is radiated
Becomes
Become
Backing
To gain
Be blamed
To be re-evaluated
Proven
Incurred
Said
Asked

I've learned from assembling this list that most of my verbs are in the active voice. I believe this is a positive, as it implies propulsive motion in the reader's mind. I believe by further eliminating instances of passive voice, along with using more vivid active voice choices, I can create a much more engaging QRG.



Local Revision: Tense Usage

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Public Domain Dedication License


Present Tense
Stretches
Is radiated
Totals
Begging
Tower
Choosing
Rely
Entering
Helping
Harness
Knowing
Looking
Becomes
Talking
Become
Speaks
Start
Works
Touts
Using
Generate
Allows
Catering
Set
Allowing
Exceed
Beg
Protest
Pleading
Kill
Continue
Abide
Go
Grapples
Shoulder
Install
Noting
Claims
Outweigh
Bringing
Making
Pay
Disagrees
Likens
Appears
Gives
Cites
Asks
Running
States
Adjusting
Think
Pinpointing
Understands
Muscle
Making
Thinking
Believes
Expand
Backing
Share
Accusing
Disagrees
Stating
Rebukes
Saying
Brings
Making

Future Tense
To be harnessed
To gain
Be blamed
To expand
To sell
To be re-evaluated

Past Tense
Allowed
Tapped
Wasted
Forgoes
Moved
Accomplished
Proven
Fitted
Soared
Reached
Gathered
Written
Decided
Moved
Incurred
Proved
Realized
Ceased
Cut
Put
Said
Claimed
Gotten
Asked
Asked
Found
Ran

Present tense is the tense most prevalent in my draft. The heavy use of present tense reads as if the action is unfolding before the reader's eyes. The shifts between tenses in my draft make sense: the future tenses are located in a section that foreshadows events in the future, while the past tense sections covered events in the past.

My Verbs

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Public Domain Dedication License



Stretch
Radiate
Total
Beg
Tower
Allow
Gain
Tap
Choose
Rely
Enter
Waste
Help
Harness
Meet
Blame
Know
Look
Forgo
Become
Talk
Become
Speak
Move
Start
Work
Expand
Tout
Accomplish
Use
Generate
Allow
Sell
Prove
Cater
Fit
Soar
Set
Allow
Re-evaluate
Exceed
Reach
Gather
Written
Beg
Protest
Plead
Kill
Decide
Continue
Move
Abide
Go
Grapples
Shoulder
Incur
Prove
Realize
Install
Cease
Put
Note
Cut
Claim
Said
Outweigh
Bring
Claim
Make
Pay
Disagree
Got
Liken
Appear
Give
Ask
Ask
Cite
Ask
Found
Ran
Run
State
Adjust
Think
Pinpoint
Understand
Muscle
Make
Think
Believe
Expand
Back
Share
Accuse
Disagree
State
Rebuke
Say
Bring
Make

3x
Allow
Ask
Make

2x
Become
Beg
Bring
Claim
Disagree
Expand
Move
Prove
Say
State
Think

Local Revision: Wordiness

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Public Domain Dedication License



Before:

Could their be financial gain for NV Energy by adjusting the rates? Lyndon Rive seems to thinks so. Pinpointing their lack of hold in the solar industry, he understands why they might want to muscle SolarCity out of the mark by making them nonviable with new price increases. "They'd be big fans of solar that they own" (21:14, Video). He's not alone in thinking this way: New York Times journalist and author Jacques Leslie also believes that these rates are an attempt to help NV Energy expand, backing up his claims slightly. Nevada residents already on solar energy also share in this theory, accusing NV Energy of benefiting financially from this development.


After:

Is there financial gain for NV Energy by adjusting the rates? Lyndon Rive thinks so. Pinpointing their low presence in the solar industry, he understands why they would want to muscle SolarCity out of the market. "They'd be big fans of solar that they own" (21:14, Video). He's not alone in thinking this: New York Times journalist Jacques Leslie also believes these rates help NV Energy expand, backing up Rive's claims. Nevada residents already on solar energy share this theory, accusing NV Energy of benefiting from this development.


This re-written section is not different: it is the same information with a few unnecessary words excised. I believe the reduction in link is helpful for streamlining the piece.

Friday, February 12, 2016

Peer Review #2

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Public Domain Dedication License


For this exercise I reviewed Marvin's standard college essay and Nicki's quick reference guide.

By grading these projects, I realized a common weakness of focusing too much on inciting events, and not the grander controversies. While giving some explanation on the specific NV Energy/SolarCity fight is necessary, I should also make sure to talk about wider resistance to the transition to solar energy.

I plan to add images to my quick reference guide, along with an eye-catching title. This will make my project fall in line with QRG conventions. In addition, I wish to explain the rate changes and the economics behind them in greater detail. Finally, I will need to explain how the fallout of the rate changes has affected the national dialogue on the economic feasibility of solar power.

As is, I feel my draft draws from a good range of sources, especially those favoring NV Energy. Therefore, my QRG remains unbiased to either side, and simply informs, not persuading outright. I also feel that I draw on a good bit of imagery to keep my reader's senses engaged throughout the article, further enhancing my voice. Maintaining these factors in my revisions will result in a superior piece of writing.

Tuesday, February 9, 2016

Peer Review #1

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Public Domain Dedication License


For this review, I looked over Leah's draft.

I believe I am on the right course, after looking at other Quick Reference Guides. While the information I wish to include is not on paper at the moment, I feel like I have enough sources to give a detailed account of the events that incited this controversy, and the sequences that occurred after that inciting moment. Leah's draft made me realize that I could benefit from being more succinct in my sub-sections. I am also interested in looking into implementing Leah's "question and response" format in my own project.

I need to avoid siding with one of the opponents in this controversy, something I felt was a slight concern in Leah's draft. Additionally, I will want to flesh out the beginning and ongoing events related to my controversy with plenty of differing sources, especially if they are from opposing sides.

Sunday, February 7, 2016

Stakeholder #3

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Public Domain Dedication License


One can not forget the largest group involved in this solar crisis: the 17,000 Nevada residents who already installed the panels on their homes. With SolarCity pulling out of Nevada, and the Public Utility Commission making the panels cost ineffective, residents are left in an unfavorable position.

They are a wide spectrum of people, all united by their environmental consciousness: something that they may have to pay for, now.

"[They] just stole $48,000 from me with this decision," resident James Collier said, now that the cost of the solar panels will now outweigh their benefits, barely bringing in a net benefit, at best.

The Nevada PUC claimed that this decision was in the best interests of Nevada residents, in order to  make sure that non-solar resident did not pay for solar users' usage of the grid. Resident Paul Scott disagrees.

"I've called all of our Legislators and complained loudly and 'longly' about it. Clearly, we're not being listened to by the PUC and they're not acting in our best interest" (ktnv.com).

Even some celebrities have gotten involved with the controversy. On behalf of solar-using Nevada residents, Mark Ruffalo likens the PUC's actions as "taking from the people and giving to the rich” (Govtech).

The residents affected by this change are certainly impassioned, their words carrying great emotional conviction behind them. Few blame SolarCity, picking the Public Utility Commission and NV Energy as the target of their ire. SolarCity stands by Nevadan residents' calls for accessible soalr power, hoping that the state might choose to grandfather previous solar owners onto the new rate.


Draft of Project 1

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Public Domain Dedication License

A Solar Oasis

A vast, flat expanse of sand stretches out over the Nevadan horizon. Here, 163 watts of power will be radiated from the Sun onto each square meter of land every day. When you have a region 286 billion square meters in area, that totals up to be quite a lot. This is why the area is so attractive to the solar energy business, it is a clean resource just begging to be harnessed.

This frontier is not just empty space, however. Casinos tower over the urban oases throughout the desert. A city constantly alight needs power to keep the electricity alive. Therefore, they need an energy provider. In an area as wide as this one, its conditions have allowed NV Energy to gain a near monopoly on utility distribution. NV Energy has not yet tapped in to Nevada’s solar capabilities, instead choosing to rely on fossil fuels. Nevada’s potential for the solar industry has not been lost on companies such as SolarCity. Entering the Nevada arena in 2014, SolarCity wasted no time in helping mainly South Nevadans harness the power of the sun.

Enter SolarCity

Meet Lyndon Rive, the CEO of SolarCity. Although you couldn't be blamed for not knowing that he's a CEO by looking at him: he forgoes tailored suits and ties in favor of simple, loose-fitting button downs. With somewhat mousy features, Rive becomes impassioned talking about his duties with SolarCity. His South African roots become apparent when he speaks, he moved from the region to start his first business when he was 17. Today he works to expand SolarCity in high potential areas, such as Nevada.

He touts the economic and environmental benefits of conversion to solar power.

"[Solar City] will make it possible for many Las Vegas area homeowners to install solar panels for free and pay less for solar electricity than they pay for electricity from the local utility" - SolarCity

This is accomplished through a program called net metering (NEM). During the peak hours of solar panel activity, it is likely that residents will be away from home, and not actually be using the energy they generate. Net metering allows residents to sell back excess energy into the grid. It has proven to be an attractive prospect for local Nevadan residents. Catering mostly to South Nevadans, Rive's company has already fitted nearly 20000 roofs with solar panels.

Battle for the Sun

But in the heart of winter, tempers soared to the heights of the summer Nevadan heat outside the Public Utility Commission’s headquarters (PUC). Net metering is not without limit: the Nevada legislature set a net metering cap, allowing energy rates to be reevaluated once they exceed a peak megawatt usage. On August of 2015, Nevada’s net metering cap was reached.

People have gathered at the premises with poster board in hand, emblazoned with messages written by pungent-smelling, if strangely aromatic, sharpies: they beg and protest, pleading with the commission to not kill solar energy in the state.

The Public Utilities Commission decided not to continue with the current rates, and on December 23rd, moved to enact newer, more expensive rates for solar-users. Not only would new solar-users abide to these rates: the rate change is retroactive.

Now, traditional utilities and solar power go head to head in Las Vegas, where the Public Utilities Commission grapples with solar residents over who should shoulder the costs incurred to the grid by solar energy.

Solar Fallout

This change proved to be disastrous for the Nevadan solar energy industry. Days after the rate change, SolarCity realized that it would no longer be econmically viable to install solar panels in Nevada, and subsequently ceased operations in the state. They then put a press release, noting that this development had forced them to cut 500 jobs in the state. Rive claims that these new rates will "take the value of these [preexisting] systems by half", making them near impossible to pay off (20:11, Video).

"[They] just stole $48,000 from me with this decision," resident James Collier said, now that the cost of the solar panels will now outweigh their benefits, barely bringing in a net benefit, at best.

The Nevada PUC claimed that this decision was in the best interests of Nevada residents, in order to  make sure that non-solar resident did not pay for solar users' usage of the grid. Resident Paul Scott disagrees.

"I've called all of our Legislators and complained loudly and 'longly' about it. Clearly, we're not being listened to by the PUC and they're not acting in our best interest" (ktnv.com).

Even some celebrities have gotten involved with the controversy. On behalf of solar-using Nevada residents, Mark Ruffalo likens the PUC's actions as "taking from the people and giving to the rich” (Govtech).

In the face of public outrage, the PUC staffer who recommended the rates, Anne-Marie Cuneo, appears nonplussed. She gives out measured responses to potentially inflammatory questions she is asked.

When asked for the commission's motivation for these increases, Cuneo cites that it is in the public's best interests.

"Why should non-solar residents reimburse solar users?" Cuneo asks at 14:36 (Video). Cuneo found that the model SolarCity ran on overstated the megawatt per hour price of solar energy, running a possible $222 million net cost for the grid. "The circumstances for the model do not exist", she states in the above interview.

Financial Gain to Rate Hikes?


Could their be financial gain for NV Energy by adjusting the rates? Lyndon Rive seems to thinks so. Pinpointing their lack of hold in the solar industry, he understands why they might want to muscle SolarCity out of the mark by making them nonviable with new price increases. "They'd be big fans of solar that they own" (21:14, Video). He's not alone in thinking this way: New York Times journalist and author Jacques Leslie also believes that these rates are an attempt to help NV Energy expand, backing up his claims slightly. Nevada residents already on solar energy also share in this theory, accusing NV Energy of benefiting financially from this development.

The Public Utilities Commission vehemently disagrees, stating that accusations of unjust influence in their decision are outrageous.

Citing "multiple cases in where [they] did not favor NV Energy" in the past, Cuneo rebukes claims that there was undue influence from NV Energy, saying that jumping to that assumption from the outcome of one case is absurd (13:21). Cuneo brings precedence and studies to her aid, making it hard to find fault with her arguments.

Peer Reviewers: I tried to write my early blog work in a manner that can be incorporated into the final QRG. Please read for clarity. There is a specific study that will be extremely helpful for my final product: I'm still analyzing it, but expect a section that details the rates/megawatt payout in the future that Cuneo references to, and for pictures to be included. Thanks.

Stakeholder #2

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Public Domain Dedication License


Anne-Marie Cuneo is a well-spoken woman. Every word she communicates is calculated, some might say she is too calculated. The raven-hared Cuneo needs this coldness for her job as the staffer for Nevada's Public Utility Commission. In fact, it was Cuneo who ignited the firestorm that has erupted around the PUC and SolarCity: she was the person who recommended the rate hikes for solar-users.

In the face of public outrage, Cuneo appears nonplussed. She gives out measured responses to potentially inflammatory questions she is asked.

When asked for the commission's motivation for these increases, Cuneo cites that it is in the public's best interests.

"Why should non-solar residents reimburse solar users?" Cuneo asks at 14:36 (Video). Cuneo found that the model SolarCity ran on overstated the megawatt per hour price of solar energy, running a possible $222 million net cost for the grid. "The circumstances for the model do not exist", she states in the above interview.

She further rebukes claims that there was undue influence from NV Energy citing "multiple cases in where [they] did not favor NV Energy" in the past, and that jumping to that assumption from the outcome of one case is absurd (13:21). Cuneo brings precedence and studies to her aid, making it hard to find fault with her arguments.

Cuneo stands in opposition to other stakeholders such as SolarCity, who believe the measure is an attempt to deploy solar energy for NV Energy in the state of Nevada.

The Setting

ddouk, "Sunset Sea Sun Birds Twilight" 08/02/13 via pixabay
Public Domain Dedication License


A vast, flat expanse of sand stretches out over the Nevadan horizon. Here, 163 watts of power will be radiated from the Sun onto each square meter of land every day. When you have a region 286 billion square meters in area, that totals up to be quite a lot. This is why the area is so attractive to the solar energy business, it is a clean resource just begging to be harnessed.

This frontier is not just empty space, however. Casinos tower over the urban oases throughout the desert. A city constantly alight needs power to keep the electricity alive. Therefore, they need an energy provider. In an area as wide as this one, its conditions have allowed NV Energy to gain a near monopoly on utility distribution. NV Energy has not yet tapped in to Nevada’s solar capabilities, instead choosing to rely on fossil fuels. Nevada’s potential for the solar industry has not been lost on companies such as SolarCity. Entering the Nevada arena in 2014, SolarCity wasted no time in helping mainly South Nevadans harness the power of the sun.

Now, traditional utilities and solar power go head to head in Las Vegas, where the Public Utilities Commission grapples with solar residents over who should shoulder the costs incurred to the grid by solar energy.

Stakeholder #1

elljay, "Railroad Stake" 15/05/17 via pixabay
Public Domain Dedication License


Lyndon Rive: the CEO of SolarCity. Although you couldn't be blamed for not thinking that looking at him, he forgoes tailored suits and ties in favor of simple, loose-fitting button downs. With somewhat mousy features, Rive becomes impassioned talking about his duties with SolarCity. His South African roots become apparent when he speaks, he moved from the region to start his first business when he was 17. Today he works to expand SolarCity in high potential areas, such as Nevada.

He touts the economic and environmental benefits of conversion to solar power.

"[Solar City] will make it possible for many Las Vegas area homeowners to install solar panels for free and pay less for solar electricity than they pay for electricity from the local utility" - SolarCity

He's not wrong about that: the niche Nevada holds allows residents to sell off excess energy generated for extra cash. The model falls apart if the megawatt per hour decreases, however. Rive's company has been hurt by the Nevada Public Utilities Commission's decision to raise rates for homes that have installed solar panels. Rive claims that these new rates will "take the value of these systems by half", making them near impossible to pay off (20:11, Video).

Rive blames NV Energy, Nevada's utility monopoly. Pinpointing their lack of hold in the solar industry, he understands why they might want to muscle SolarCity out of the mark by making them nonviable with new price increases. "They'd be big fans of solar that they own" (21:14, Video). He's not alone in thinking this way: New York Times journalist and author Jacques Leslie also believes that these rates are an attempt to help NV Energy expand, backing up his claims slightly. Nevada residents already on solar energy also share in this theory, accusing NV Energy of benefiting financially from this development.

The Public Utilities Commission vehemently disagrees, stating that accusations of unjust influence in their decision are outrageous.