Editorial Report B

Audience Questions

• How did the content change (even slightly - details matter!) when you re-edited it? Why do you think the content is being communicated more effectively in the re-edited version?

I added an effective intro to my draft: Now I have a slightly entertaining parallel that might hook the audience.

• How did the form change (even slightly - details matter!) when you re-edited it? Why do you think the form is presenting the content more effectively in the re-edited version?

The essay is now more conventional since I have (bothered to!) add a proper introduction.

Selection from Rough Cut

Most conducive to researching was my interview with Eller faculty Rich Boulger. Receiving his Master of Business Administration degree from the University of Michigan, Boulger boasts twenty-five years of experience as a partner at Accenture, a large-scale “mega” IT consulting firm. Currently, Professor Boulger is a lecturer for Business Communications, where he primarily instructs international students on the construction of business-related texts and media.

    Boulger emphasizes that clarity is paramount in personal text-based communication, further breaking down the medium into two core elements: the language used and the formatting. Making references to what is essentially equivalent to the context of a piece of writing, Boulger advises his students to be aware that their audience likely has dozens of papers crossing their desk every day. Citing a benchmark of a “thirty second rule”, writers have less than half a minute to hook their text’s intended audience before they move on to the next document.

Edited Selection

As with any outstanding investigation, an intrepid inquirer can learn most by starting at the source. Most conducive to researching was my interview with Eller faculty Rich Boulger. Receiving his Master of Business Administration degree from the University of Michigan, Boulger boasts twenty-five years of experience as a partner at Accenture, a large-scale “mega” IT consulting firm. Currently, Professor Boulger is a lecturer for Business Communications, where he primarily instructs international students on the construction of business-related texts and media.

    Boulger emphasizes that clarity is paramount in personal text-based communication, further breaking down the medium into two core elements: the language used and the formatting. Making references to what is essentially equivalent to the context of a piece of writing, Boulger advises his students to be aware that their audience likely has dozens of papers crossing their desk every day. Citing a benchmark of a “thirty second rule”, writers have less than half a minute to hook their text’s intended audience before they move on to the next document.