Academic Discourse & Genre

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How many different kinds of genres seem to be published in this particular issue of the journal you selected? (Remember, genres are usually identifiable by their form, content, techniques and/or social function.)

Only one kind of genre is published in the Academy of Management Journal: what essentially sums up to be the business equivalent of a QRG.

If you don't know the 'official' names for these different genres, come up with names for the yourself. Identify at least three different genres within the journal issue and describe the significant formal differences between the three genres (that is, what are the key differences or characteristics that seem to be unique and distinguish them from other kinds of texts?). If you made up your own name, explain why you chose the name you invented. If you'd like, provide snapshots of the different genres (clearly labelled) to help your reader see how they look different (or are organized differently, with different conventions) on the page.

I say they are like Quick Reference Guides in the sense that they have several subheadings and incorporate graphics. One difference is that they present a conclusion and then build a case supporting that hypothesis.

Now come up with your own definition for each genre (using the name you coined, if you weren't sure what the 'official' name is for the genre). Be sure to explain what you perceive to be the purpose of each genre and how each genre might meet the needs and expectations of a target audience.

The document's audience commissions the report, or asks for an answer: It is then the report maker's responsibility to build a case that supports the conclusion that has been presented, or to investigate the phenomena discusses. Various texts and research go into the construction of this document, which is highly objective in presentation.

Rhetorical Analysis of Academic Journal

The article I investigated is from the Academy of Management Journal. It is written by the journal's editors: Gerard George, Samantha Sim, Linus Dahlander, and Scott Graffin. The report very much reads in a singular voice: there is no indication of multiple writers, and the writing is very objective.

The piece is intended for those involved in business management in marketing. Reputation and Status aims to inform: the authors of the document explain how reputation and status are built from business stakeholder's evaluations, and how the two differ. The article references back to previous Academy of Management Journal issues, claiming to elaborate on the themes of reputation and status brought up within them.

This study stresses the benefits of high reputation and status, such as low turnover and high applicant quality.

My Major

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What do students in your program or department learn how to do?

My department teaches students how to compose business-related literature: usually this consists of reports on a particular case analysis.

What do people who get degrees in this field usually go on to do for work?

Business majors focus in areas such as marketing, consulting, finance, accounting, or administration.

What drew you to this field?

My success in DECA case competitions drove me to the business field.

Name three of the leaders/most exciting people involved in this field right now in 2016. Why are they interesting or exciting to you? These could be individual people or specific companies, organizations, businesses or non-profits. Hyperlink us to a homepage professional website for each person, if possible.

Goldman Sachs - a banking investment firm that is a major player in global finance

Proctor & Gamble - a consumer goods business that has its products on shelves in every store across the globe

Google - The leading technology giant, with a hold on major platformers such as YouTube and Blogger.

What are the names of three leading academic/scholarly journals in your field?

Wall Street Journal - Published New York City

Bloomberg Businessweek - Published New York City

Forbes - Published New Jersey

Report on My Interviews

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Interviews will be completed by March 4th.

From Academia to Social Media

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I chose Gerald George for this investigation. I located his profiles on Twitter and LinkedIn.

George chronicles extensively the achievements of Singapore Management University and Asian business education on his Twitter feed. Additionally, he talks about his work as editor for the Academy of Management Journal. His LinkedIn is very extensive, with over 500 connections.

George's tweets are much more emotionally charged and cheerful as compared to his work with AMJ. This is to be expected between a personal twitter account and an objective collection of academic reports.

My Interviewees on Social Media

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I was able to locate both Richard Boulger and Patti Ota on Facebook and LinkedIn.

Both of my interviewees have virtually no presence on social media: an unexciting outcome. Their Facebook feeds are bare, although Boulger has a timeline of his job positions. Patti Ota's LinkedIn profile is equally as desolate, but Boulger is much more active. He has racked up over 500 connections on the site.

As they have no voice online, I have nothing to compare to their authored texts.

My Interviewees as Professional Writers

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Give us the name of each interviewee and write a short summary of the kinds of professional publications they've authored (according to their website, CV and/or other easily findable online resources that list their publications). You don't need to include all the bibliographic information for their publications, just the basic facts.

Richard Boulger has no publications readily accessible online. This is to be expected: he worked at a consulting firm, so the works he produced would have been exclusively for the benefit of his contractors.

Patti Ota does have two work publicly available:

Commission on Minorities and Women

Sex Discrimination Law in Higher Education: The Lessons of the Past Decade

What is interesting is that both of Ota's reports center on diversity and equity. Both pieces are in text, with the commission documenting the results of a study. Unfortunately, this document is rather lengthy for an high-quality analysis at this point, and Sex Discrimination is only available in paperback. Hopefully I can obtain executive summaries and a copy of Sex Discrimination Law in Higher Education from my meeting with Ota.